Now, thanks to a Sept. 12 visit by the Texas Longhorns, the Wyoming Cowboys have ticket prices to match the elevation.
A ticket to the Cowboys' game against the Longhorns is already commanding up to $349 on Stubhub. Take into consideration that Wyoming, with a string of several mediocre seasons in a row, has not been a box office draw of late and that the game game is still more than six months away. But this is all about the Longhorns.
"Texas might be, today, the marquee name in college football besides USC, and so I think they have cachet we can't really recognize in Wyoming," Cowboy athletic director Tom Burman said.
Wyoming officials are looking for ways to cash in, with plans to bring in additional bleachers in the south end zone to handle a larger crowd
"It's enormous for Wyoming," Burman said. "We call it a Million Dollar Day, that's our goal."