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March 01, 2009

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Silk32

The article also goes into depth about Under Armour's attempt to unseat Nike as sneaker king. It relays the story of how Nike did the same to Converse in late 70's/early 80's. However, Nike had help in that in that Converse was acquired in an LBO and the new owners cut advertising and R&D to pay off debt. This gave Nike an opening that it walked through and never looked back. To learn more go to http://www.newyorkshockexchange.com/content/view/83/37/

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