North Division members Iowa State, Kansas State and Colorado are being left in the financial dust by free-spending Texas, Nebraska and Oklahoma.
Lee Barfknecht of the Omaha World-Herald breaks it down this way: Texas makes about $7 million for a home game with its stadium capacity of 101,000. Nebraska makes about $4.5 million with its 85,000 seats.
Iowa State, Kansas State and Colorado, each with stadiums seating slightly more than 50,000, bring in about $1.2 million to $1.5 million per home game.
Barfknecht writes: "Multiply that differential by seven games a year, stretch that over four or five years and you can see why Texas has flat-screen TVs in its football complex bathrooms while other schools are happy to find soap and paper towels."
Colorado is in the worst shape of the bottom dwellers. The Dan Hawkins hire looks more disastrous by the day and the athletic department is carrying millions in debt.
Bill Snyder is back at Kansas State, but a second Manhattan Miracle is a longshot. The athletic department must first pay off all the secret insider deals it made the past few years, including a $3.2 million deal with former coach Ron Prince.
Iowa State appears to have caught a break when Gene Chizik, who was athletic director Jamie Pollard's supposed superstar hire, left for Auburn after going 5-19 in two seasons. Hiring Paul Rhoads, Barfknecht writes, was "a good first step. But it's only the first step in a long road ahead, with no shortcuts evident and no monster money flowing in."
Thanks to Mike Jackson.