Money talks, b.s. walks.
Forbes has come out with a list of college football's most valuable teams, and to nobody's surprise, Texas tops the list.
Peter J. Schwartz writes of the Longhorns: "The Texas Athletic Department has built a brand that would make most National Football League team owners blush. Of the $82 million generated by the team last season, $30 million came from donations by alumni and fans to get in line for season tickets. Another $33 million came from ticket sales to seven home games at the newly expanded Darrell K. Royal-Texas Memorial Stadium, which now fits 101,000 fans.
"Sponsorship agreements with Coca-Cola and PepsiCo's Gatorade fed the team another $842,000. Nike paid $1 million to adorn Longhorns jerseys with its swoosh logo."
Notre Dame is No. 2, Penn State No. 3, Nebraska No. 4 and Alabama, which plays Texas in the Bowl Championship Series title game, is No. 5.
A newcomer to the list is No. 20 Oklahoma State, worth $47 million.