Ciudad Juárez is visible from the Sun Bowl, and Mexican city is a reason many Oklahoma fans have decided to skip the Sooners' Dec. 31 bowl game against Stanford in the West Texas town of El Paso.
Although El Paso was recently rated the second-safest big city in the country, trailing only Honolulu, Ciudad Juárez is now the murder capital of the world.
"We’re not interested in El Paso. We will stay at home and watch it on the tube," said Craig Blankenship, who has traveled to the Sooners' last 10 bowl games.
Nearly 2,500 people have been killed this year in Ciudad Juárez, which has become Ground Zero in the Mexican's government's attempt to wipe out drug cartels.
As a result, thousands of tickets remain unsold for the game.
Even Sooner players are fearful.
"They should have moved the bowl game. It's the well-being. You've got to think about our well-being first, don’t you?" cornerback Brian Jackson said.