What price will a fan pay for a ticket to a premium game? In Big 12 country, it's a small fortune.
The Oregonian conducted a survey of ticket prices nationwide, examining the face value of the most expensive and cheapest single-game ticket to games involving Bowl Championship Series teams. The Big 12's average price of $84.17 blew past the competition.
Games involving Big 12 teams occupied to top five spots:
- $125 for the Nov. 27 Oklahoma-Oklahoma State game in Stillwater.
- $110 for the Oct. 2 Oklahoma-Texas game at the Cotton Bowl.
- $100 for the Nov. 25 Texas A&M-Texas game in Austin.
- $100 for the Oct. 23 Nebraska-Oklahoma State game in Stillwater.
- $95 for the Sept. 18 Texas-Texas Tech game in Lubbock.
Granted, this is merely the face value price of tickets. Just to have an opportunity to purchase such a ticket involves a donation of thousands of dollars to a university or its athletic department. That swings open the door to prime seats.
Example: Oklahoma-Texas, technically a home game for the Sooners this season, requires a $394 Oklahoma season ticket, $1,300 donation to Oklahoma and $110 ticket to the game in the Cotton Bowl — a total of $1,804.
The Oregonian did not factor in such donations. Its survey simply examined the face value of a ticket, which often indicates the relative popularity of a team or matchup — or a school's willingness to leverage it.
The Pacific 10 commanded an average price of $61.90 for a seat to a premium game, followed by the Southeastern ($60.50), Big Ten ($60.09), Atlantic Coast ($49.33) and Big East ($45.63).
By comparison, the average price for an NFL game is $74.99.
The Oregonian defines the cheapest ticket as the least expensive single-game adult ticket for a low-demand game. The Pac-10 wins this category with a price of $27.60, followed by the ACC ($31.92), Big East ($35.25), SEC ($38), Big 12 ($41.83) and Big Ten ($46.27).