Not so long ago, fans flocked to the L.A. Memorial Coliseum to see Reggie Bush or Matt Leinart lead USC to victory. There was no need for a marketing program.
Times have changed. USC recently released two videos with the hope of boosting sales of season tickets.
The top video features quarterback Matt Barkley, athletic director Pat Haden and associate athletic director J.K. McKay. The bottom video, titled "The Briefcase," features coach Lane Kiffin.