How soon they forget.
In 2006, it looked like Ohio State and Michigan would meet a for second time in the Bowl Championship Series title game. The Wolverines had lost only one game, by three points, to the top-ranked and undefeated Buckeyes at Columbus.
So who made the biggest stink? That's right, the Southeastern Conference, led by Florida president Bernie Machen, whose team was No. 3 in the BCS standings and had just defeated Arkansas in the SEC title game.
"If they don't vote for us after tonight, we need a new system," he said.
The lobbying worked, as Florida got support from enough voters to inch past Michigan for a shot against the Buckeyes.
How soon SEC fans forget. But as one wise person put it last week, no league shapes arguments and sways opinions like the SEC. How else can one explain a fraudulent Arkansas rising to No. 3 in the BCS?
That person is Mike Gundy, writes Chris Dufresne of the Los Angeles Times.
Gundy, whose team is No. 3 in the BCS, said he's not in the lobbying business, even if the Cowboys score an impressive victory against rival Oklahoma.
"We all signed up and said we're going to agree to it," Gundy said of the BCS.
Dufresne wonders what happened to Gundy, who just a few years ago gave his fiery, "I'm a man, I'm 40!" postgame speech.
"Suddenly, he has gone from Gundy to Gandhi," Dufresne writes.
The BCS is all about politics and Gundy needs to stand up to the system and stand up for his players. The sooner he figures it out, the better.