First, he got reckless with his personal life. Then he got careless driving a motorcycle. He lied about it all and on Tuesday, Playboy Bobby Petrino was given the boot by Arkansas.
If Petrino didn't have the market cornered on character issues before Tuesday, he does now.
In 2002, he was given his first big coaching break by Tommy Tuberville, who hired him as offensive coordinator at Auburn. A year later, Petrino became coach at Louisville.
In 2003, he met with then-Auburn president William Walker Jr. and athletic director David Housel about replacing Tuberville. That's right, replacing the guy who helped make your career a success.
With his reputation in tatters, Petrino kept a low profile at Louisville until Jan. 7, 2007, when he left to become coach of the Atlanta Falcons. He called it his "dream job."
After 13 games, he quit as Falcon coach and accepted the Arkansas job.
Petrino never addressed Falcon players, instead informing them of the decision by leaving a note in their lockers.
'"Disloyal," defensive end Jamaal Anderson said.
"He's selfish. He's definitely a liar," tailback Warrick Dunn said.
"This league is for men. Not everybody is built for this league," safety Lawyer Milloy said.
Bad feelings remain. Just last weekend, former Falcon safety DeAngelo Hall said: "Trouble always follows him and it's mostly by the decisions he's made. He's a clown. I have a 10-year-old son and I would never, ever send him to a college to play for a coach or a person like Petrino."
At the 2008 Southeastern Conference media days, Petrino ranked last among league coaches in media savvy, public speaking and friendliness/accessibility in a poll of media members conducted by the Mobile Press=Register.
Now Petrino is gone from Arkansas. Yes, the guy can coach and he will resurface at some point, but his list of enemies continues to grow.