The Wiz's 2011 study of bowl game expense reports is cited in the May 14 edition of ESPN Magazine, which is titled "The Money Issue" and features Floyd Mayweather on the cover.
ESPN examined the most undervalued and overvalued assets in sports. In citing our study, ESPN determined that going to a bowl game ranked No. 6 on the overvalued list. The item appears on page 84.
The Wiz determined that the 70 teams in the 2010 postseason spent an average of $1.31 million on a bowl trip, with nearly 25% going toward required ticket purchases the teams did not recover. Read our report at this link.