P.J. Fleck is only 32 and entering his first season as Western Michigan's coach. To say he's off to a curious start is an understatement.
First there is the team's slogan — "Row The Boat." Fleck is featured in the team's poster holding an oar with the slogan, but that's just a start. He has wooden, boat-shaped business cards. He has helmet stickers of oars for his players. He created a “Row the Boat” dance.
On Tuesday night, he posted a photo on his twitter account that suggested his staff was about to walk barefoot across a bed of hot coals. Of course the last time someone tried that stunt it didn't end well. Perhaps Fleck has been to one too many Tony Robbins' motivational events.
Poster designed by Old Hat Creative. Thanks to Elaine.