North Division members Iowa State, Kansas State and Colorado are being left in the financial dust by free-spending Texas, Nebraska and Oklahoma.
Lee Barfknecht of the Omaha World-Herald breaks it down this way: Texas makes about $7 million for a home game with its stadium capacity of 101,000. Nebraska makes about $4.5 million with its 85,000 seats.
Iowa State, Kansas State and Colorado, each with stadiums seating slightly more than 50,000, bring in about $1.2 million to $1.5 million per home game.
Barfknecht writes: "Multiply that differential by seven games a year, stretch that over four or five years and you can see why Texas has flat-screen TVs in its football complex bathrooms while other schools are happy to find soap and paper towels."