Minnesota is less than a month from its first game in TCF Bank Stadium, but a slumping economy and decision by state lawmakers to ban alcohol in the new facility have stalled sales of luxury seats.
With the first game set for Sept. 12 against Air Force, about half the indoor club seats and a quarter of the private suites are unsold, according to the St. Paul Pioneer Press. The sluggish sales have forced officials to make the luxury seats available for single-game purchase.
To make matters worse, 15 fans canceled premium seat contracts after the alcohol ban was announced. Nearly all said the ban was the reason. Officials reacted to the cancellations by offering luxury seats at a 10% discount.
All totaled, the decision to ban alcohol sales could result in the athletic department bringing in $2 million less than anticipated from the new stadium.