Update: San Diego State's profit was $146,706, but the San Diego Union-Tribune story linked in this post is a big picture piece, taking into account bowl bonuses paid to coaches and other staffers. Thus the lower figure.
Teams looking to profit on the postseason might want to follow the lead of San Diego State.
The Aztecs turned a profit of about $11,000 on their trip to the Poinsettia Bowl, played only a few miles from campus in Qualcomm Stadium.
The combination of revenue from tickets sales and low transportation costs helped San Diego State finish on the plus side. The team was required to purchase 5,000 tickets, but exceeded that number by 3,184, according to the San Diego Union-Tribune. The game drew a record crowd of 48,049.
Transportation costs were only $21,000, including $2,500 for an escort from the California Highway Patrol.
The school did have to cover $189,000 in postseason bonuses, including $65,000 to Brady Hoke, who resigned in January to become coach at Michigan. But a revenue-sharing allowance of about $269,000 from the Mountain West Conference more than covered that expense.
Navy, the team San Diego State beat, 35-14, declined a request for its financial report of the game.
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