The Wiz of Odds is conducting a comprehensive study of bowl game expense reports. All of the data collected — expense reports for 56 teams and bowl surveys for 40 teams — are being posted on the site. Here is the latest installment. For an overview of the project, click here.
The Liberty Bowl, played in Memphis, Tenn., is registered as a nonprofit but run by a management company headed by Steve Ehrhart, the executive director of the bowl. The first game was played in 1959.
2010 participants: Georgia and Central Florida.
Georgia expenses: Fans were not enthused about making the trip to Memphis to watch a 6-6 team play in the Liberty. The Bulldogs sold only 3,244 tickets and had to absorb 6,756 at a cost of $337,800. Total claimed expenses: $1.44 million. Under other expenses, the school listed NCAA incidentials ($20,160), supplement and benefits ($204,296) and stadium suites ($27,000) for a total of $251,456. The school reported to the NCAA an expense allowance of only $90,400 from the Southeastern Conference. A Georgia official later told The Wiz of Odds that the allowance was $925,000.
Georgia did not complete a bowl survey. Download Georgia Expenses
Central Florida expenses: The school reported total expenses of $1.68 million. The biggest expense ($858,700 or 51 percent of total expenses) came from 16,277 absorbed tickets. No school in The Wiz of Odds’ study absorbed more tickets. UCF reported selling only 3,723 tickets. Page 3 of the pdf is a detailed breakdown of expenses that UCF mistakenly dated Feb. 21, 2010.
The Wiz of Odds did not receive a bowl survey from UCF. Download Central Florida Expenses